Our Story
Insurance the Way It Should Be — Simple, Honest, and Personal
Jimmy Goodwin was born and raised in LaGrange, Georgia — and this community is still where his heart is. Before founding TWFG Insurance Branch 342, Jimmy spent years in management with a Fortune 500 company, where he learned that doing right by people always comes before the bottom line. That principle has guided every client relationship he's built since.
Today, Jimmy brings that same commitment to the families and businesses of the Southeast. He's a husband, a father of three — two sons and a daughter — and an active member of his church and local school community. When he's not helping clients find the right coverage, you'll find him cheering on his kids or giving back to the town that raised him.
"I'll always put your interests before mine. That's not a sales pitch — it's just how I was raised."
Family First
"Our Policy is Caring" Isn't Just a Tagline
Family is everything to me. When I sit across from a client, I'm not thinking about a commission. I'm thinking about what I would want for my own family — the coverage that would actually protect them if something went wrong.
That's why I take the time to understand your situation. Your life is different from your neighbor's. Your coverage should be too. I won't sell you what you don't need, and I won't let you go without what you do.
When something happens — a car accident, a storm, a business crisis — I'm the person who picks up the phone. That's the promise I make to every family and every business I serve.
LaGrange Born & Raised
This isn't just where I work — it's my home. I understand the unique risks and needs of families and businesses here in Troup County.
Family Is My Why
I protect your family the same way I'd protect my own — with honesty, care, and the best coverage we can find for the price.
A Real Relationship
My clients aren't policy numbers. They're people I know. I'll be here year after year — not just at the sale, but when you actually need me.
The Independent Difference
Why I Chose to Be an Independent Agent
There are two kinds of insurance agents — captive agents who can only sell one company's products, and independent agents who work with many carriers. I chose to be independent for one simple reason: I wanted to always be on your side.
We shop dozens of top-rated insurers to find your best rate.
GA, AL, TN, NC, SC, VA & AR — plus select carriers nationwide.
Over a decade helping the Southeast get properly covered.
What We Stand For
Our Values
Honesty Above All
We tell you what you need to hear, not what you want to hear. If a policy isn't right for you, we'll say so.
Simplicity
Insurance doesn't have to be confusing. We explain everything in plain language so you know exactly what you're buying.
Advocacy
When you have a claim, we fight for you. We're your advocate — not the insurance company's.
Long-Term Relationships
We review your coverage every year at no cost. As your life changes, your coverage should too.
Find Us
Visit, Call, or Email — We're Here
101 S Dawson Street STE D
LaGrange GA 30241
Mon–Fri 8am–5pm EST
Let's Talk — No Pressure, No Obligation
Whether you need a quote, have a question, or just want to know your options — I'm here. That's what neighbors are for.